Singapore, 11 May 2015 – Raffles Education Corporation Limited (“RafflesEducationCorp“) received two prestigious awards in March 2015, namely the IAIR Awards in Hong Kong and World Branding Awards in Paris, France.
The IAIR Awards held at the Conrad Hong Kong Hotel on 10 March recognised more than 50 companies for their leadership in strategic fields across sectors such as Corporate, Property Sustainability and Finance in the Asia Pacific and worldwide.
RafflesEducationCorp was recognised as the Best Company for Leadership in Private Education in the Asia Pacific under IAIR Corporate Awards 2015.
The World Branding Awards 2015 organised by the World Branding Forum (WBF), a global non-profit organisation dedicated to advancing branding standards for the good of the branding community and consumers, was held at the iconic Hilton Paris Opera on 24 March. The awards ceremony honoured 50 international brands in luxury, fashion, lifestyle, hospitality, service, food and beverage from 22 countries. Some notable global winners included Cartier, Gucci, Hermes, Prada, IKEA, Nike and many more.
The Awards recognised the best global and national brands for their work and achievements. Uniquely, winners were judged through four streams: brand valuation, consumer market research, public online voting, as well as voting by the World Branding Forum Advisory Council.
“Over 2,500 brands from 35 countries were nominated for the Awards. As part of the judging process, a brand valuation was conducted, taking the account financial performance, advertising, public relations, marketing, and social media engagement activities,” said Peter Pek, Chief Executive of the WBF.
RafflesEducationCorp was recognised as Brand of the Year 2015 under the National Award category, which was presented only to the very top brands that are household names, globally and in their home countries.
From left to right: Mr Richard Rowles, Chairman of the WBF presented the premier Award to Mr Ong Kai How, Director of Human Resource and Branding at RafflesEducationCorp.
“This was a celebration of the hard work that went into building great brands. As half of the voting was by consumers, winners of the Awards clearly demonstrated that they have built strong brand loyalty among their customers and fans. The Awards is a testament to the people who worked behind the scenes in building and maintaining brands,” said Richard Rowles, Chairman of the WBF.
The two prestigious Awards conferred to RafflesEducationCorp is a testament to our relentless pursuit of academic excellence in providing a quality education across our global network of institutions, and our commitment in grooming aspiring students into successful creators and leaders of tomorrow.
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