logo

PRISM: First Virtual Reality Fashion Show at Paragon Shopping Centre

SINGAPORE – Raffles Singapore, together with Paragon Shopping Centre, launched the first, one-of-a-kind, Virtual Reality Fashion Show featuring 11 Raffles Fashion and Jewellery Designers, jointly produced by Raffles Marketers and Raffles Multimedia Designers.

This event marked an interdisciplinary collaboration between our Raffles students, in the production of a fashion show that is both interactive and multisensory, through the use of multimedia and virtual reality technology. Shoppers were treated to an unlimited use of technology to create an interactive and multisensory experience, with a large robotic arm powered by Weltron, which picks up and carries around various fashion pieces, enabling individuals to get a 360-degree view of the items, so as to enhance their shopping experience at Paragon, in turn providing a glimpse into the near future of what shopping will entail.

With an eclectic display which combines fashion, robotics, and virtual reality to deliver a fresh shopping experience, the public were driven with excitement to be the first to encounter the future of Singapore’s retail scene. Besides getting a 360-degree view of the entire fashion show through the Samsung Gear VR Oculus, they were also treated to an exciting line-up of Glamleisure displays and activities, sporting a variety of themes every week.

Mr. Giuseppe (Joe) Spinelli, Principal of Raffles College of Higher Education, shared that Raffles College of Higher Education’s interdisciplinary approach towards design education makes fashion more accessible to the public. Together with the Fashion and Jewellery Design students, the team of Multimedia Design students created an interactive multisensory fashion show, choreographed by Fashion Marketing students, through the use of multimedia and virtual reality technology. “We are thrilled to be part of this collaboration, in which Raffles Design students apply their creative knowledge and skills, as part of the mall’s initiative to elevate shoppers’ experience at Paragon,” he said.

Here are our Raffles Students, alongside their Creative Practitioners, who made this event possible and a huge success:
 

Here are our talents who made this partnership possible and a huge success:

Featured Raffles Fashion and Jewellery Designers

WANG Yidi
SUN Jiani
ONG Tse Huey
Yvonne LEE Xie Phei
Jeffery GOH Jao Ren
Annabel ZEE Hui Ling
Kewin TANG Jiaying
Claire CUI Yinling
Elsa LIU Yisha
Ivy LIE
Icy HUANG Chen

Fashion Show Choreography by Raffles Fashion Marketers

Siska YULIANTI
Agatha Vania EKAREFIKA
Mingkamol TANGTAMNIYOM
Illene KURNIAWAN
CHO Yea Jin
Mimansa PUTRI
Hanna BELLA
JEONG Yu Bin
Gayathri GANESH
Sherley CHAI
Sharon CHEN
Lovili MEINY
Inten Amelia PURNOMOHADI

Virtual Reality Fashion Show Produced by Raffles Multimedia Designers

Elvian CHAELFIN
Vanessa RIADI
Yansen Malonda SANTOSO
Tahreem Ahmad KHAN
Verdian CHUA

Models

Clarita YANG
Jesslyn ANGGASTA
Soithong PATCHARAPOL
CHO Yea Jin
WANG Wei

The event has also been featured in the following media platforms:

25th September 2017, The Straits Times
http://www.straitstimes.com/lifestyle/retail-robots-in-paragon

25th September 2017, Lianhe Zaobao
http://www.zaobao.com.sg/zlifestyle/fashion/story20170925-796582

25th September 2017, herworldPLUS
http://www.herworldplus.com/shopping/tips/robots-fashion-paragon-shows-you-how-these-worldly-opposites-attract-moschino-salvatore

26th September 2017, The Straits Times
http://www.straitstimes.com/lifestyle/fashion/get-up-close-with-virtual-reality-at-paragon

  
Raffles Singapore is proud of our students and congratulates them on their achievements!

Uncover your potential. Enrol with Raffles today!