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Raffles Singapore Wins at Singapore Good Design Mark 2016

SINGAPORE – Organised by Design Business Chamber Singapore (DBCS) and modelled after Japan’s prestigious Good Design Mark (G Mark), the aim of the Singapore award is to encourage and champion holistic design practices. With the theme of Design Makes Life Better, the Singapore Good Design Mark (SG Mark) offers individuals and enterprises the opportunity to:

  • Propose and present solutions to improve industries, lifestyles and societies
  • Showcase their exemplary design ethos
  • Inspire the current and next generation
  • Leverage on the integrity of the Singapore brand name to heighten their value in globally creative economies and enter regional markets

Entries which fulfil the criteria for the Mark may use its logo on their products, stationery, and marketing collateral. Simultaneously, winners will be annually showcased through SG Mark’s website, yearbook and exhibitions.

Raffles Singapore’s students actively took part in this event, and five projects were awarded the prestigious SG Mark. Well done Raffles Designers!

Raffles Singapore Wins at Singapore Good Design Mark 2016

 

REINCARNATION REMEDY
Harvee KOK Leong Vee

Winner of the following awards:
Singapore Design Award 2016
Singapore Good Design Mark 2016
Inaugural Harper’s Bazaar Asia New Generation Fashion Designer Award 2013

Harvee KOK Leong Vee is a Master of Design graduate from Raffles College of Design and Commerce. Harvee’s upcycling collection – titled ‘Reincarnation Remedy’ – transforms hand-me-downs and scrap fabrics into fashionable wears, with flexibility on juxtaposition of the pieces being the unique feature.

 

 

OTOGON FURNANCE
Wayne GOH Keh Yeng | Singapore Design Award 2016

What are the reasons that inspired you to start this project?
The objective of this major project is to provide solutions to improve the environment and needs of the Asian society. The aim of this project is to design a joss paper furnace that will reduce polluted air caused by burning of joss paper. It also encourages people to continue with their religious practices and improve the process by using sustainable design solutions as a way of contributing to people and the environment.

The OTOGON furnaces design was refined into a minimal and functional iteration, which carries Chinese religious elements such as the Taoist octagonal trigrams and Chinese currency symbol. The design is incorporate ergonomic, aesthetic and environmental solutions to create a product that is pleasurable to use, look at while preserving Singapore’s pristine atmosphere.

What are your reflections about this project?
It is important to designing religious equipment that takes note of the culture, elements, traditional practice, user behaviour and attitude towards the equipment. The target users are Chinese adult and elderly. Online surveys are not applicable for them. Most of the information and knowledge need to be gained by interviewing the user, which is time consuming. Sometimes the use of dialect was needed to gain a better understanding of their needs and wants.

On the other hand, these provide more reliable information. Field research allows me to experience burning joss paper, studying different furnace and observe how people interact with existing furnace. The experience is crucial to this project.

In summary, it is important to understanding and respects each religion perspective towards the furnace design. Singapore is a religion harmony country and hence, it is better for the design to be simple and acceptable for the rest of the religions by blending well with the environment.

What is the future plan?
Currently this major project is pending for the approval of intellectual property. At the same time, this project is looking forward to collaborate with Singapore Housing and Development Board (HDB) and town council to launch the first group of OTOGON furnace at Chinatown area.

 

 

SAFETY NO. 1 FIRST AID
TENG Xiang Yi Alexzandra | Singapore Design Award 2016

What are the reasons that inspired you to start this project?
In general, the concept of first aid is having the preparation knowledge for what to do during disasters as well as being able to help oneself and others. There is an ever growing demand for first aid treatments and training for personal use. The need for first aid kits and training is greater than ever because of population growth throughout the world. This need is further amplified due to the increased use of technological products such as mechanical and electrical appliances in everyday situations at home, at work, and in play areas.

What are your reflections about this project?
This project has helped me to understand the ergonomic factors of different designs for first aid kits in the market.

It should be easy to understand, access, and have correct and useful supplies of medical items, with instructions on how to treat the wounds, and illustrations to help the user determine how critical the wound is. This will help the user during times of panic or if they have no knowledge in treating the wound.

Design is not just about coming up with a product; it is about the passion and research behind it that pushes you throughout the process with a great lot of theory and findings, resulting in the journey of trial and error and thus leading you to the polished final product that could be distributed to the market.

A well-designed product should not only be able to satisfy certain criteria, functionalism, and be aesthetically pleasing; it should consider the psychological factors of the user using it as well.

What is the future plan?
I would like to see that my project is useful for the society and put into production. I have a proposal for a buyer interested in the project.

 

 

SUPERMARKET DESIGN
WU Xuyang | Singapore Design Award 2016

Please share with us how you came up with the idea of this work, and how you think the award can help you.
With the guidance of my lecturer, Mr. Jasen CHIA, I embarked on this project. I had chosen supermarket as my choice of topic as I feel that there are many areas for improvements in the way supermarkets are designed right now.

I started with an intensive research on supermarket design. Through the research, I identified the existing problems and developed solutions, based on the design topic that I was working on. Along the way, Mr. CHIA guided me on the flow of thought and provided me with suggestions, thus allowing me to deepen my knowledge and perfect my recommendations.

The end product, which is also my submission, is a design project based on an organic food supermarket set in Singapore. Globally, there is an increasingly high demand for organic food supermarkets, due to the high awareness of healthy eating and sustainable farming.

The major obstacle that I faced during the designing of the organic supermarket was how to combine a supermarket setting with a sustainable farming concept. I had wanted to combine these together so that shoppers can learn about the sustainable food growing process while they are shopping for their organic food. I managed to come up with my design after a few intense discussions with Mr. CHIA. I had my stubborn moments, but Mr. CHIA patiently pointed out the possible flaws in my design at those times. When I was at a point of nearly giving up, Mr. CHIA encouraged me to move forward. I am so glad that I listened to him and finished my design!

My experience in Raffles College of Higher Education is a fruitful one. I have learnt a lot and developed myself to become an Interior Designer. The programme has rich and valuable content which has provided me with guidance and professional knowledge. It has helped me grow and developed my ability to understand complex design philosophy.

Through the Singapore Good Design Mark competition, I am now very confident about my future course of work. This award is an affirmation of a career in the Interior Design Industry. It gives me the courage to pursue more creative concepts and work.

 

 

CUSTOMISED SANDALS
Elmi, Jesslyn HADI, Kezia Melissa PUSPADEWI, Della YULIA AND Grisselda PHERRY | Singapore Design Award 2016

How did you come up with the design?
We came up with the idea of customized sandals in our Final Major Project class during our Advanced Diploma programme. We had to research trends that affect consumer behaviour which could be an opportunity for a start-up. We think the mass customization trend is growing as consumers strive for authenticity. Today, the search for unique products has risen quickly as fashion brands spread across the globe only for consumers to find the same products everywhere. Many brands are starting to discover the value of customization as a marketing breakthrough in order to offer customers something unique. We think the footwear industry is growing and is a good business to enter but due to the competitiveness of the industry, we see customization as a solution and an idea to be different from the rest.

How is your work different from what is in the market now?
We designed a shoe that has interchangeable straps. The customer can buy one design which acts as a canvas for their inner creativity and self expression. Then they can purchase additional straps with different materials and colours so the options are endless. Our brand is called Lucy & Gina, which is positioned in the market to provide customized sandals that women can wear from day to night with straps that they can change easily at any time.

Can you share with us your experience of studying at Raffles College of Higher Education?
Studying at Raffles College of Higher Education has enabled us to get a better perspective of the world of fashion. The lecturers have a lot of industry experience and are very passionate in imparting their knowledge to us.

What inspires you to challenge yourselves now and in the future?
To always do our best and not to pay so much attention on to what others are doing because that’s going to hold us back from doing our best.

 

 

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