Nikki Jonathan SUPARMAN

Master of Arts in Design Management

The hotel lobby has been redesigned into a multifunctional space which is as versatile as it is stylish, with functions from check-ins to casual business meetings. Our design strategy is to create a lobby that fosters a sense of community, strengthens the overall atmosphere of the hotel, and establishes the brand’s character. The following shows the sensorial touchpoint that the guests are able to experience at Crowne Plaza’s new lobby.