FASHION MARKETING
AND
MANAGEMENT


MALAYSIA QUALIFICATIONS

ADVANCED DIPLOMA
IN
FASHION MARKETING AND MANAGEMENT

JPT/BPP(K)1000-600/WP131(38) | (A3046/A11594)
Intakes: January, April, July & October
Duration: 27 Months (Full-time)

ADVANCED DIPLOMA IN FASHION MARKETING AND MANAGEMENT

COURSE OVERVIEW

The study of Fashion Marketing and Management is an exciting field that opens one up to countless opportunities in the fashion industry. Students learn buying and merchandising practices, conceptualising, advertising and promotional activities. Tailored to blend creative fashion knowledge with a solid grounding in business, marketing and contextual studies.

Entry Requirements:

Malaysian

  • SPM / IGCSE / GCE O-Levels: 3 Credits; or
  • Senior Middle 3 (UEC): Grades BBB; or
  • International High School Equivalent

International

  • IGCSE / GCE O-Levels: 3 Credits; or
  • International High School Equivalent
English Competency:

Malaysian

  • IELTS 5.5; or
  • Credit in SPM English 1119; or
  • Credit in O-Level English / IGCSE

International

  • IELTS 5.5
COURSE MODULES
  • Fashion Marketing and Merchandising
  • Garments and Composition
  • History of Costume
  • Colour Theory for Fashion
  • Textiles
  • Fashion and the Consumer
  • Fashion Advertising
  • Digital Photography
  • Principles of Economics
  • Fashion Communication
  • Visual Merchandising
  • Contemporary Fashion, Styles and Trends
  • Academic Research and Communication Skills
  • Buying Principles 1
  • Market and Design on the Web
  • Market Research Techniques
  • Product Development
  • Principles of Accounting
  • Buying Principles 2
  • Fashion Coordination and Promotion
  • Human Resource Management
  • Final Marketing Project 1
  • Internship (Fashion Marketing and Management)
  • Final Marketing Project 2

MPU (MOHE Compulsory General Studies Modules)

U1: Pengajian Malaysia (Malaysian)

U1: Bahasa Melayu Komunikasi 1 (International)

U2: Entrepreneurship

U3: Moral and Ethics in Malaysian Society

U4: Co-Curricular

CAREER OPPORTUNITIES

You’ll learn and refine skills in this course that you’ll be able to apply to marketing, merchandising, publishing, PR and creative direction. In short, you’ll be the one identifying and creating the demand for products created by fashion designers.

Areas of employment include:

  • Fashion Merchandiser
  • Fashion Marketer
  • Fashion Buyer
  • Stylist
  • Creative Director
  • Fashion Journalist
  • Brand Manager
  • Public Relations Manager
  • Retail Manager
  • Visual Merchandiser
  • Digital Marketer
  • Event Manager

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