KUALA LUMPUR – on 4 June 2016, the senior students of Fashion Marketing & Management from Raffles Kuala Lumpur were put to the test in the form of NOVUM Fashion Show held at Elementum Kuala Lumpur. Applying the knowledge they garnered from the Fashion Coordination and Promotion module, the students were exhilarated to be given this opportunity in organising a live event in a shopping mall. This event is a project spearheaded by Travis TAN, Programme Director of Fashion Marketing & Management.

Gracing the show as a special guest is internationally-acclaimed fashion mogul, Datuk Jimmy CHOO. His presence added weight to the show and was a great morale booster to the students who were looking forward to the fruits of their labour.

The students were actively involved in making the show a success from start to finish. Their participation included preparatory work such as theme conceptualisation, venue selection, shortlisting of models and clothing, sourcing for accessories, and makeup application. Other background work entailed the designing of posters, social media updates, planning of show content, venue setup, backstage operations, soliciting of sponsorship and vending of tickets.

This multi-faceted experience has given the students an insightful and practical look into the planning of an actual fashion show by applying knowledge picked up at Raffles. Stepping out of the classroom to organise an event from scratch is just the beginning of their Raffles journey. We wish all students even more successful ventures in the future.

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