Have you ever tried locating your favourite shop by its scent?

Singapore – Besides sight, hearing, taste, and touch, the overall sensory experience of customers now include smell. This is because scent is closely connected with memory and emotion, more so than any of our other senses. Businesses are using scent marketing to enforce a brand image, improve public perception of product quality, and drive sales.

As part of Raffles Fashion Marketing course, Raffles Fashion Marketers attended a bespoke perfume workshop by Jetaime Perfumery to understand the fundamental theory of scent creation, and to create their signature scents based on their personalities for their own brands!

Another creative insight brought to you by Raffles Singapore!


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