Singapore – CYC, Singapore’s brand to go to for made-to-measure shirts and suiting, has launched a design and marketing competition exclusively for Raffles Singapore-Coventry students from the BA (Hons) Fashion Design and BA (Hons) International Fashion Business programmes. The competition aims to recreate a functional shirt with focus points on collar, cuffs, and plackets, and to conceive media strategies to widen their social media presence.
The following Raffles Fashion Designers and Marketers presented their pitch of shirt designs and marketing proposals to Ms FONG Loo Fern, Managing Director of CYC, and Mr Giuseppe (Joe) SPINELLI, Programme Director of Fashion, Jewellery and Fashion Marketing:
Raffles Fashion Designers
Raffles Fashion Marketers – Junior
Raffles Fashion Marketers – Senior
The judges were impressed with the outcomes, and the students will continue to work on their designs and proposals for the final round of judging based on the positive feedback received.
Raffles Singapore wishes the students all the best for this competition.
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